(VIDEO) “You Are the Strategy”: Transforming Chronic Absenteeism Through Relational Invitation with Shelley Berman

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When a student stops showing up to school, our default instinct as a system is often to drop the hammer: automated warning letters, threats of fines, or referrals to juvenile court. Here’s the truth: those compliance letters don’t build enthusiasm. They alienate families and often worsen the problem.

In this latest episode of An Imperfect Leader: The Superintendents and Leadership Podcast, we sit down with veteran superintendent and former CASEL CEO Dr. Shelley Berman to tackle one of the most pressing challenges facing education today: chronic absenteeism.

Instead of treating attendance as an enforcement issue, Shelley challenges us to embrace an invitational, relationship-rich model grounded in belonging. As he reminds us: kids show up when the culture is positive and when they—and their families—feel genuinely known and valued.

💡 Key Takeaways & Practical Strategies from the Episode:

  • The Attendance Paradox: Many educators believe attendance is entirely a family issue outside their control, but research shows school culture and engagement actually have a massive influence. In fact, students with growing social-emotional competencies are half as likely to be chronically absent.
  • You Are the Strategy: Quoting Superintendent Kevin Wilson of Winston-Dillard, before searching for external programs, school communities must look at how adults interact with kids and families every day.
  • The 2×10 Strategy: Pioneered in places like Oregon’s Umatilla School District (shout-out to Superintendent Heidi Sipe!), pairing an at-risk student with a staff member for just two minutes of conversation a day for 10 consecutive days about life, not attendance or schoolwork.
  • The Relationship Audit: Bringing school staff together to map out which students have a champion on campus and proactively ensuring no child falls through the cracks without an adult connection.

📚 Two Free Reports You Need to Read: Shelley and his colleagues have documented how real school systems cut chronic absenteeism by double digits without adding extra staffing. We invite you to dive into both resources:

  1. 📄 From Compliance to Invitation: Lessons in Improving Attendance in 11 Oregon School Districts (highlighting the real-world trials, errors, and successes of 11 districts).
  2. 📄 Connection That Keeps Students Coming Back: Improving Student Attendance Through Relationships, Community, and Engagement (co-authored by Dr. Shelley Berman and CASEL Director of Research Risa Plate).

🎧 Tune in to the episode wherever you get your podcasts, and let us know: What is your school or district doing to move from compliance to true relational invitation?

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Follow Host Peter Stiepleman on: LinkedIn: https://www.linkedin.com/in/peter-stiepleman-76004819a/ Website: https://imperfectleader.com/

Follow Co-host Jamie Almanzán on:

Connect with APC Leadership Collaborative for support in navigating complex leadership situations: https://www.apccollab.com

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An Imperfect Leader is sponsored by IXL. Boost learning with a platform proven to deliver results. IXL gives educators a complete K–12 curriculum and personalized learning plans that adapt to every student.

Trusted by over 1 million teachers and 96 of the top 100 school districts, IXL helps schools outperform on state tests, and helps teachers focus on what matters most.

IXL: Powerful data. Personalized learning. Real progress.

Discover what IXL can do for your school at IXL.com/imperfect

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The Mosaic Project, one of our favorite organizations, has over 25 years of experience empowering students to celebrate differences, communicate assertively, and resolve conflicts peacefully at their outdoor school. Their innovative SEL curriculum is now available to An Imperfect Leader listeners at a 10% discount through their new documentary film-based Mosaic Classroom Project!

The Project’s ready-to-use lesson plans include film, original music, “gametivities”, and real conversations. We’re proud to partner with The Mosaic Project in helping educators build inclusive, peaceful learning communities! Just mention An Imperfect Leader during the onboarding process to receive the 10% discount.

Learn more about The Mosaic Classroom Project.

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Think differently. Think in systems. Reach out to The Waters Center for Systems Thinking to learn more about how systems thinking capacity building can strengthen your team and organization.

Homepage: http://www.waterscenterst.org

Thinking Tools Studio: https://thinkingtoolsstudio.waterscenterst.org

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An Imperfect Leader: Leadership in (After) Action is supported by ILAA, LLC, a firm dedicated to supporting aspiring, new, and established leaders. For more information, please find them at imperfectleader.com.

Music for An Imperfect Leader was written and arranged by Ian Varley.

Sam Falbo created our artwork, a wood-print inspired daruma doll butterfly.